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E8: A Walk into the Dark and Wild: TCU’s Entrance into the Big 12 Conference


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This episode provides an in-depth analysis of Texas Christian University’s pivotal choice to become a member of the Big 12 Conference. It examines the ways in which the transition has improved not only the university’s athletic achievements but also its financial standing, academic standing, and overall campus life. Furthermore, it establishes a precedent for other universities to reconsider their conference affiliations in pursuit of increased visibility, competitive advantage, and financial stability.

The Big 12 Conference logo is displayed on a barrier at Amon G. Carter Stadium

Tyler Twardowski

Tyler Twardowski is a sophomore from St. Louis, Missouri majoring in communication with a double minor in general business and political science.

Clotfelter, Charles T. Big-Time Sports in American Universities. Cambridge: Cambridge University Press, 2011.

Ben Bernie and All the Lads- “You Gotta Be a Football Hero,” Columbia Records 1933, Youtube, June 11, 2011.

“Big 12 invites TCU to join league,” Fort Worth Star-Telegram, October 6, 2011.

“Heading West?: TCU receives invitation to Join Mountain West Conference,” The Skiff, January 29, 2004.

“TCU Moves to the Big East Conference,” Targeted News Service, November 29, 2010.

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